Dreadstuff have been around since 2014 or so, then owned by Ann-Marie “Seienstyle”. You could find almost everything that had to do with dreadlocks as it was both a webshop and a informative blog. In 2018 Eden and Tove from CharmyDreads in Gothenburg, Sweden took over and abandoned all the informative dreadlock parts, as the internet and Youtube is filled with info on how, when, why etc. Another informative blog with a shop wouldn’t do any impact, even though Dreadstuff was the first one out there. In April 2019, Eden and CharmyDreads parted and Eden took Dreadstuff with her.
From now on, Dreadstuff is mainly run by Eden who answers all your calls, emails, inquiries and DMs on Social Media, when not packing your orders. When the workload is overwhelming or she is away, her husband steps in and packs a bit. The artwork on Dreadstuff is drawn by Pixie Vampire, a local tattoo artist in Halmstad, who is specialized in fine- lining and cartoon. From July 2019, all hats and headbands are designed by a team consisting of Eden, Pixie and Lynn from Platinum Cosmetics in Stockholm.
Eden is raised in central Stockholm, with a hint of her parents’ demographic UN- work all around the globe. A few years of her childhood was spent in Egypt, Namibia, South Africa and London. A few months in Laos, Georgia and Saudi Arabia.
She speaks fluent Swedish, English and Danish, knows her French and Spanish. She has been working with administration and staff management since 2004, mainly in the entertainment and bar business. A car accident in 2016 forced her to give up on late nights and standing or running around for hours. She has studied a few courses in Economics and administration at Swedish Universities.
She started her dread journey already in 1997. These were made with some improvised twist and rip dreads in the back of her neck. In June 2018 she got her first full set of dreads that sadly had to be removed due to lice. In 2019, almost a year after her last install, she got her second set of dreads. She lives with her family and their two rottweilers in Halmstad in the south of Sweden.