Dreadstuff have been around since 2014 or so, then owned by Ann-Marie “Seienstyle”. You could find almost everything that had to do with dreadlocks, it was a web shop and also an informative blog. In. November 2018 Eden and Tove from CharmyDreads Sweden AB in Gothenburg, Sweden took over and abandoned all the informative dreadlock parts, as the internet is filled with info on how, when, why etc. Another informative blog with a shop wouldn’t do any impact, even though Dreadstuff was the first one out there. In April 2019, Dreadstuff and CharmyDreads parted ways and Eden kept working with Dreadstuff, this time on her own. Decisions on new, exciting collabs with artists such as Pixie, but also the decision of always keeping the same items in stock as there has always been.
Dreadstuff will probably live on as long as there are dreadheads, and dreadlocks are forever.
Who is this Eden person?
Eden grew up in central Stockholm, Sweden during the 90’s as the oldest of three. She has a degree in English and Economics. Apart from Dreadstuff, she designs all Dreadstuff headwear, working on a few yet secret projects and works as an Economic Assistant and customer support at a tattoo shop. She lives in Halmstad on the Swedish west coast with her husband and their two rottweilers.